Social Media Manager | HigherEducation

upGrad is hiring a Social Media Manager | HigherEducation in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Manage day-to-day activities across social media platforms including Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and other emerging channels.
• Create and publish engaging content aligned with brand guidelines and campaign objectives.
• Develop monthly social media calendars in collaboration with marketing and business teams.
• Coordinate with designers, video editors, and content writers to execute campaigns effectively.
• Monitor social media conversations and respond to comments, messages, and queries in a timely manner.
• Track industry trends, competitor activities, and emerging platform features to identify new opportunities.
• Support the execution of organic and paid social media campaigns.
• Analyze campaign performance and prepare periodic reports highlighting key insights and recommendations.
• Assist in influencer collaborations, employee advocacy initiatives, and partnership campaigns.
• Ensure consistency in brand voice and messaging across all social channels.

What they are looking for

• Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or a related field.
• 3+ years of experience in social media management, digital marketing, or content marketing.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and adhere to deadlines in a fast-paced environment.
• Creative mindset with attention to detail and strong organizational skills.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Social Media Manager | HigherEducation at upGrad. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.