Senior Copywriter | BU: WP International

upGrad is hiring a Senior Copywriter | BU: WP International in Mumbai, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
• Translate brand strategy and audience insights into high-impact storytelling
• Collaborate closely with design, marketing, and business teams
• Lead ideation and contribute to creative concepts & campaign planning
• Conduct research to deeply understand products, users, and messaging
• Manage multiple projects end-to-end while meeting quality and timelines
• Optimize copy using feedback, data, and performance insights
• Mentor junior writers and uphold content quality benchmarks
• Exceptional command over English language, grammar & nuance
• Strong conceptual thinking with a performance-driven mindset

What they are looking for

• Ability to adapt tone and style across platforms and funnel stages
• Experience working with cross-functional teams
• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field
• 3+ years of experience in copywriting, content, or brand marketing

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Senior Copywriter | BU: WP International at upGrad. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.