Social Media Manager

UPES is hiring a Social Media Manager in Delhi, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Content Creation: Develop high-quality and engaging content for all social media channels, including text, images, videos, and other multimedia formats. Tailor content to suit the preferences of each platform and maintain consistency in brand voice.
• Scheduling: Create & follow mechanisms to plan, prioritise, and maintain a daily/weekly/monthly/quarterly/annual calendar aligned to marketing and business priorities, with clearly defined KPIs
• Paid Social Media Advertising: Plan, execute, and monitor paid social media campaigns to boost visibility and achieve marketing objectives.
• Analytics and Reporting: Track, analyse, and report on key performance metrics, such as engagement, reach, conversion rates, and follower growth. Use data-driven insights to optimize social media campaigns. Regular monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders.
• Influencer and Partnership Collaboration: Identify and collaborate with relevant influencers and partners to expand our brand's reach and credibility within the target audience.
• Events: Live Events management including Live streaming & live updates on social platforms
• Social Listening: Stay attuned to online conversations and trends related to our industry, products, and brand. Use social listening tools to gain insights and adapt strategies accordingly.
• Social Media Trends and Innovation: Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our strategies remain current and effective.
• Nurture a consistent one-voice & brand approach across channels in terms of style, language, quality, and aligned with key messages.
• Work collaboratively with the creative & media agency as well as internal stakeholders

What they are looking for

• 5-6 years of proven work experience as a Social Media Specialist
• Excellent copywriting skills
• Proficiency in using the Ads Manager tool is a must have, familiarity with other advertising tools on the platform.
• Data-driven mindset with the ability to analyse social media metrics and derive actionable insights.
• Proven experience guiding creative input, development, and execution from concept to completion
• Practical knowledge of the creator ecosystem and platform metrics across Instagram, Meta, LinkedIn, Twitter & YouTube.
• Strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for internal consumption

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Social Media Manager at UPES. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.