Senior Copywriter | Marketing Automation

Schbang is hiring a Senior Copywriter | Marketing Automation in Mumbai, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Own copywriting and communication for assigned accounts, from understanding the brief and audience to developing clear, strategically sound ideas.
• Develop CRM communication calendars and campaign territories across email, WhatsApp, push notifications, SMS, in-app communication, landing pages and other CRM formats.
• Adapt ideas to each channel’s strengths, limitations and intended action, using copy, personalisation and interactivity effectively.
• Think beyond social trends and video-led executions to explore CRM and marketing automation as creative communication spaces.
• Ensure every communication has a clear purpose and is relevant to the audience, context and business objective.
• Use campaign data and metrics such as open rates, CTR and conversions to refine communication and improve effectiveness.
• Present ideas, calendars and recommendations to clients, clearly articulate and defend your thinking, and respond to feedback independently and constructively.
• Build client trust through strong work, clear communication and a sound understanding of their objectives.
• Contribute ideas, copy and channel-specific executions to pitches and new-business opportunities.
• A clear understanding that the right communication format depends on the business problem, audience and desired action, not just on what needs to be written.

What they are looking for

• 3–4 years of experience in copywriting, preferably within an advertising, creative, digital, CRM or brand environment.
• Strong writing and conceptual thinking skills, with the ability to create short-form, long-form, promotional, conversational and campaign-led communication.
• Experience working across multiple formats and channels, including email, WhatsApp, push notifications, SMS and other lifecycle communication.
• Ability to adapt your voice and approach across brands, audiences, objectives and formats while keeping the core idea consistent.
• Ability to explain the strategic and creative rationale behind your work and use customer or campaign insights to improve it.
• Familiarity with CRM and marketing automation communication is preferred, but experience with specific platforms or tools is not mandatory.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Senior Copywriter | Marketing Automation at Schbang. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.