Assistant Digital Marketing Manager

Redbus is hiring a Assistant Digital Marketing Manager in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Core Responsibilities:.
• Own end-to-end management of paid user acquisition channels , from campaign and ad creation to daily optimizations, budget adjustments.
• Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives.
• Plan, Manage and optimise app acquisition campaigns across platforms.
• Conduct comprehensive keyword research and analysis, utilising industry-leading tools and best practices.
• Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimisation techniques for continuous improvement.
• Collaborate closely with cross-functional teams (marketing, content, and product) to align SEM and App acquisition strategies with broader marketing objectives.
• Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders.
• Stay on top of industry trends and regulations in the paid social space and ensure we adapt to trends proactively.
• Plan, execute, and optimise non-English campaigns across priority markets, working closely with local teams to identify vernacular keywords, develop localised messaging, and improve campaign efficiency and conversion.

What they are looking for

• Required Skills and Experience.
• 4 - 5 years of hands-on campaign and budget management experience with high-growth consumer tech startups/ ecommerce companies, / large scale advertisers.
• Strong Excel skills: Ability to analyse data, create reports, and manage large datasets efficiently to support campaign decisions.
• Proficient in Google Ads Editor: Comfortable managing multiple accounts, making bulk changes, and optimising campaigns for better performance.
• Campaign management expertise: Skilled in executing bulk updates and optimisations while maintaining accuracy and attention to detail.
• Prior experience in International markets would be an advantage.
• Soft skills: Good communication, an eager mind, a curious POV, and a willingness to challenge the BAU would be highly preferred.
• Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any other leading ad networks.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026. The source page showed it as posted “1 day ago” when captured; that is a relative stamp, not an exact date.

How to apply

Apply on the listing where the employer published this role: Assistant Digital Marketing Manager at Redbus. We found this listing via naukri.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.