Copywriter

Puretech Digital - A Genesis Company is hiring a Copywriter in Mumbai Metropolitan Region, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Brief, Research & Brand Understanding
• Understand client briefs, business objectives, target audiences, and communication challenges.
• Research the brand, category, competitors, audience behaviour, and relevant cultural trends before writing.
• Understand brand personality, tone of voice, and communication guidelines.
• Identify relevant insights, content territories, messaging approaches, and storytelling opportunities.
• Think beyond individual posts and understand the larger communication objective of the brand.
• Copywriting & Storytelling
• Social media posts, campaigns, and carousels
• Campaign headlines and key messaging
• Reels and video scripts

What they are looking for

• 2- 5 years of copywriting experience, preferably within a digital, creative, advertising, social media, or integrated marketing agency.
• Experience working across multiple brands, categories, or audiences.
• Strong command of written English; Hindi/Hinglish proficiency is an advantage.
• Ability to write both short, impactful copy and longer narrative-led formats.
• Experience writing scripts for reels, videos, or other digital content.
• Ability to conceptualise ideas independently and articulate the reasoning behind them.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Copywriter at Puretech Digital - A Genesis Company. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.