Social Media Manager

Pepper is hiring a Social Media Manager in Mumbai, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Build the Brand’s Social Presence: Develop and execute a social media strategy for Pepper across LinkedIn, Instagram, X, and YouTube, aligned with the company’s positioning, business goals, and target audience.
• Build Founder-Led Content: Develop and manage the founder’s social media presence through thought leadership, industry perspectives, personal stories, company-building insights, and timely commentary on AI and content marketing.
• Own Content Strategy: Identify content opportunities, develop compelling narratives, and translate business updates, product launches, industry trends, and company milestones into engaging social content.
• Stay Ahead of AI Trends: Track developments in AI startups, generative AI, marketing technology, and the evolving content ecosystem to create relevant, insightful, and conversation-worthy content.
• Drive Creative Execution: Work with writers, designers, and video creators to develop platform-native content, including posts, carousels, short-form videos, reels, and other creative formats.
• Build Thought Leadership: Establish Pepper and its leadership team as credible voices in the AI and content marketing space through original perspectives, strong points of view, and consistent storytelling.
• Experiment and Optimise: Track performance, identify what resonates with different audiences, and continuously experiment with formats, hooks, narratives, and distribution strategies.
• Connect Social to Business Goals: Use social media to strengthen brand awareness, build an engaged audience, support product launches, and contribute to Pepper’s broader growth and positioning.
• An understanding of platform-specific content formats, audience behaviour, social trends, and performance metrics.
• Exposure to B2B SaaS, AI products, content marketing, or marketing technology.

What they are looking for

• 3–6 years of experience in social media strategy, brand building, or content marketing, preferably in a startup, technology, or fast-growing business environment.
• Experience working with AI startups, AI-first companies, SaaS businesses, or technology brands, with an understanding of how to communicate complex ideas in an accessible and engaging way.
• Proven experience building a founder’s or senior executive’s social media presence, particularly on LinkedIn.
• Strong content instincts, storytelling skills, and the ability to develop distinctive brand voices and compelling points of view.
• Experience creating content strategies rather than simply managing calendars, scheduling posts, or coordinating community management.
• The ability to work closely with founders and leadership teams, proactively identify content opportunities, and translate business conversations into social-first narratives.
• Experience building social media presence for the US market, with an understanding of its audiences, content styles, and industry conversations.
• Experience managing founder or executive profiles across platforms such as LinkedIn, X, Instagram, and YouTube.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Social Media Manager at Pepper. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.