Content Strategist (Concepts & Copy)

Okay Done is hiring a Content Strategist (Concepts & Copy) in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Live on Instagram, YouTube, and wherever culture is moving. Know what's trending, why it's working, and whether a brand has any business touching it.
• Go deep on every brand you handle: its audience, its voice, its category, and what makes it different.
• Find the insight before you find the idea. Anyone can copy a trend. We want the reason it fits.
• Crack original concepts for reels, posts, campaigns, and brand moments.
• Adapt trends and formats so they feel native to each brand, not borrowed.
• Develop ad concepts for paid campaigns: hooks that stop the scroll, angles that sell, and variations worth testing.
• Lead brainstorms and turn a blank page into ten ideas worth making.
• Write hooks, captions, reel scripts, on-screen text, and ad copy.
• Write scripts and shot breakdowns for video, and be on set when the idea needs you there.
• Adapt your voice from a neighbourhood bar to a luxury resort to a national sports franchise, sometimes in the same afternoon.

What they are looking for

• 2+ years in a creative, content, or copywriting role, ideally at an agency.
• Experience writing video scripts and briefing designers and editors.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Content Strategist (Concepts & Copy) at Okay Done. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.