Creative Strategist / Copywriter

Multiply is hiring a Creative Strategist / Copywriter in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Copywriting: Write ad copy, push notifications, WhatsApp messages, in-app banners, brochures, and video or reel scripts that contractors understand in one read.
• Campaign Ideation: Come up with campaign ideas rooted in real contractor problems, and take them from idea to ready-to-use content.
• Brand Voice: Keep messaging simple, conversational, and respectful in Hindi/Hinglish, without corporate jargon.
• Creative Production: Brief designers and editors, and independently create banners, thumbnails, Meta statics, and WhatsApp creatives.
• Learning from Results: See how your ads and messages perform, with the growth team sharing what’s working, and use that to write better copy and creatives.
• Community Engagement: Manage content and engagement for Multiply’s contractor communities on WhatsApp.
• Design: Canva and Figma are mandatory. Photoshop or Illustrator is a plus.
• AI Tools: Strong, hands-on use of AI tools for writing, ideation, images, and video. You should already use them daily to work faster and better.
• Excellent Hindi writing is a must, along with strong Hinglish and English, for mobile-first contractor and trade audiences. Clear, energetic, and authentic.

What they are looking for

• Video Editing: Basic knowledge of DaVinci Resolve, Adobe Premiere Pro, or similar is a plus.
• 1–3 years of copywriting experience, with mandatory advertising agency experience.
• You have written many kinds of copy: ad copy, push notifications, WhatsApp messages, and ad scripts.
• Strong campaign ideation skills are a must. Share examples of campaigns you’ve helped create.
• App marketing and performance marketing writing experience is a plus.
• Production experience (shoots, working with editors, AI video) is a plus.
• Experience with tier-2, tier-3, blue-collar, or trade audiences is an advantage.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Creative Strategist / Copywriter at Multiply. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.