Digital Marketing Lead

Lal Sweets is hiring a Digital Marketing Lead in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Develop and execute the overall digital marketing strategy aligned with business goals
• Lead performance marketing across Google, Meta, YouTube, and other platforms
• optimize campaigns based on ROAS, CAC, CTR, and conversions
• Drive growth across D2C, e-commerce, marketplaces, and quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart
• Manage social media, content, influencer, and creator marketing initiatives
• Drive website/D2C growth, customer acquisition, retention, remarketing, and repeat purchases
• Develop and implement SEO/SEM strategies to improve organic traffic and visibility
• Track digital performance, prepare reports, and provide actionable insights based on ROI, revenue, traffic, and conversions
• Manage digital/creative/media agencies and ensure timely campaign execution
• Lead and mentor the digital marketing team and work closely with Brand, Sales, E-commerce, and Creative teams

What they are looking for

• Digital Marketing Lead Location: Bangalore Experience: 5-8 Years Industry: FMCG / Food & Consumer Brands Department: Marketing
• We are looking for a results-driven Digital Marketing Lead to drive digital growth, consumer engagement, and online revenue across performance marketing, social media, e-commerce, D2C, quick commerce, SEO, and influencer marketing

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026. The source page showed it as posted “5 days ago” when captured; that is a relative stamp, not an exact date.

How to apply

Apply on the listing where the employer published this role: Digital Marketing Lead at Lal Sweets. We found this listing via naukri.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.