Web Content Writer

Kinnect is hiring a Web Content Writer in Mumbai, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Write subject lines, preheaders, headlines, body copy and calls to action.
• Translate product features and client-approved reasons to buy into relevant customer benefits.
• Develop promotional emailers for product launches, offers, cross-sell and upsell briefs.
• Write clear, useful transactional and service communication based on approved requirements.
• Create journey email content for client-defined milestones, occasions and lifecycle triggers.
• Adapt tone and messaging for different banking products and audiences, including premium customers.
• Work with the CRM Strategist to develop the communication approach and message hierarchy.
• Collaborate with designers to ensure copy and layout work well together, particularly on mobile.
• Incorporate approved terms, eligibility conditions and mandatory disclosures accurately.
• Proofread every version and resolve ambiguous or contradictory inputs before finalisation.

What they are looking for

• Strong experience in email copywriting, CRM communication, direct response or digital copy.
• The ability to explain complex products in simple language.
• Banking or financial services experience would be an advantage.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Web Content Writer at Kinnect. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.