Social Media Manager

Fraganote is hiring a Social Media Manager in New Delhi, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Build and execute Fraganote’s social media strategy across Instagram and other relevant platforms.
• Develop monthly/weekly content calendars aligned with brand, product and business priorities.
• Identify trends, formats, memes, cultural moments and conversations that Fraganote can organically participate in.
• Work closely with the creative, content, influencer and marketing teams to develop high-performing social-first content.
• Conceptualise Reels, carousels, static posts, stories and interactive formats that drive engagement and brand love.
• Ensure the brand maintains a consistent yet fresh tone of voice and visual identity across social platforms.
• Lead day-to-day social media execution, including posting, scheduling, captions, hashtags and community management.
• Monitor comments, DMs and conversations to build an active and engaged Fraganote community.
• Track and analyse social media performance, identify insights and continuously optimise the content strategy.
• Stay updated on Instagram trends, algorithms, emerging creators, internet culture and new content formats.

What they are looking for

• 3–5 years of experience in social media management, preferably with a D2C, beauty, fashion, lifestyle or consumer brand.
• Strong creative instinct with the ability to turn an idea into compelling social content.
• Good copywriting and storytelling skills.
• Ability to balance brand building with performance and growth metrics.
• Strong analytical skills and comfort working with social media insights and reporting.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Someone who is proactive, curious, plugged into culture and obsessed with great content.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Social Media Manager at Fraganote. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.