Copy Writer

Ditto Insurance is hiring a Copy Writer in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Performance-minded: You can explain what you tested, the campaign objective, and what you learned from the results.
• Clear and precise: You can make complex insurance topics easy for a consumer audience to understand.
• Collaborative: You can work closely with performance marketers and designers to turn campaign briefs into effective ads.
• Write Meta Ads copy: Develop hooks, primary text, headlines, calls to action, and short-form video scripts for health and term insurance campaigns.
• Adapt the message: Create copy variations for different audiences, needs, levels of awareness, offers, and creative formats.
• Support campaign execution: Work with performance marketers and designers to brief creatives, launch copy tests, and develop the next set of variations.
• Use performance data: Review results with the marketing team and use relevant metrics, such as click-through rate, conversion rate, cost per lead, and lead quality, to inform the next iteration.
• Keep messaging accurate: Make insurance easy to understand and ensure ads are clear, credible, and consistent with Ditto’s tone.
• Test different angles: Develop and test new hooks, value propositions, objections, and calls to action rather than relying on one version of an ad.
• Work across teams: Collaborate with performance marketers, designers, and subject-matter experts to make sure the copy is useful and accurate.

What they are looking for

• Meta Ads Copy experience: You have personally written copy for paid Meta campaigns and can show examples of your work. This is a core requirement, not an added advantage.
• Over 1 year of copywriting experience, including substantial, hands-on experience writing copy for paid Meta (Facebook and Instagram) campaigns.
• Experience writing for lead-generation or other performance campaigns, and the ability to explain how you used results to refine copy.
• A portfolio that demonstrates clear, concise writing and the ability to explain complex topics to a consumer audience.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Copy Writer at Ditto Insurance. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.