Manager - Brand Copywriting

CoinDCX is hiring a Manager - Brand Copywriting in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Brand Campaigns & GTMs: Conceptualize and execute 360° brand campaigns and product launches, developing creative territories, campaign ideas, taglines, messaging frameworks, and presentation-ready decks.
• Creative Copy & Scriptwriting: Write engaging English and Hinglish scripts for brand films, digital ads, performance videos, YouTube, and social media.
• Growth & Performance Copy: Create high-converting push notifications, emailers, banners, in-app communication, and performance creatives that drive acquisition, engagement, and trading activity.
• Website & Product Communication: Develop sharp, consumer-friendly copy for landing pages, websites, product features, and onboarding journeys.
• AI-Powered Creative Execution: Actively use AI tools such as ChatGPT, Claude, and Gemini for ideation, prompt engineering, copy variations, and faster creative delivery without compromising originality.
• End-to-End Ownership: Independently manage creative briefs from ideation to execution, collaborating with Brand, Design, Video, Product Marketing, and Growth teams to ensure timely, high-quality delivery.
• Exceptional command of English and Hinglish, with strong conceptual thinking, storytelling, and scriptwriting abilities.
• A proactive, solution-oriented individual who thrives in fast-paced environments, handles feedback constructively, and delivers with minimal supervision.
• A strong creative portfolio showcasing original campaign ideas, scripts, and impactful consumer communication.

What they are looking for

• 5–8 years of hands-on copywriting experience with leading creative agencies, fintech, BFSI, or consumer-tech brands.
• Strong BFSI/fintech experience OR genuine interest in financial markets are mandatory.
• Proven experience across integrated brand campaigns, digital advertising, performance marketing, and product communication.
• Strong presentation skills with the ability to independently build structured, compelling creative decks.
• Hands-on proficiency with generative AI tools and prompt engineering is a must.

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Manager - Brand Copywriting at CoinDCX. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.