Content Writer

Binks is hiring a Content Writer in Bengaluru, India. The details below summarise the employer's own listing; applications happen on the original posting, not on GetFirstJob.

What the work involves

• Own the content strategy and calendar across web, app, social, email and campaigns
• Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post purchase.
• Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events.
• Define and maintain brand tone of voice, messaging pillars and content guidelines
• Write and/or oversee scripts for video, reels, product stories, and campaign content
• Craft compelling copy for product pages, landing pages, lookbooks, and campaign assets
• Ensure consistency of voice across all channels and formats
• Manage the content production pipeline: briefing, reviewing, and approving work from editors, designers and video teams
• Maintain a content repository/asset library for easy reuse and repurposing
• Manage timelines to ensure on-time delivery across multiple concurrent projects

What they are looking for

• 1-2 years of experience as a Content Writer including internships, preferably in editorial writing, brand content, fashion, lifestyle or e-commerce.
• Strong writing and storytelling skills with an eye for visual/brand aesthetics
• Proven experience managing content calendars and cross-functional production workflows
• Excellent project management and stakeholder communication skills

Pay and dates

The listing does not state pay. The source page shows a relative posting age rather than an exact posting date; this role was first seen and checked as open on 4 November 2026.

How to apply

Apply on the listing where the employer published this role: Content Writer at Binks. We found this listing via linkedin.com; it was still open when we checked on 4 November 2026. If the posting has closed or the link fails, the role may have been filled.